according to P&G, there are just 2 moments of truth that matter.
first moment of truth is when the consumer stands in front of the shelves, thinking which product to pick up; the second moment is when the consumer actually uses the product. that's it. everything before and after is hype but for the two moments of truth.

in golf, there's only 1 moment of truth. the point where the club meets the ball. that's it. everything before and after doesn't matter. just that 1 moment. master that moment, and your game should be fine.